A 30-year GE Real Estate veteran, Bob Pfeiffer is no stranger to the cycles of the global real estate business. As head of Global Asset Management Services, he has earned a reputation for taking a long-term perspective of the industry as he manages GE’s Real Estate portfolio as a flexible investor with creative solutions to maximize Real Estate returns in changing market environments.

Bob has responsibility for GE Real Estate’s worldwide property portfolio consisting of both debt and equity investments. Bob directs a portfolio of 14,000 properties with net earning assets of over $65 billion. In this role, he manages a team over 450 full-time experienced professionals located in 45 markets around the world. Bob expanded GE Real Estate Global Asset Management Services to its current size from a 3-person group overseeing a $175 million troubled US property portfolio in 1976. During 1980s, he managed the group’s expansion into Mexico, the United Kingdom, and continental Europe. Bob has consistently focused the firm’s portfolio on high-quality, diversified, Real Estate investments.

Bob is a proven business manager who has consistently focused on building customer relationships, property level performance, and emerging market trends. He leverages GE’s capital, structuring expertise, and market intelligence across Real Estate’s worldwide platform. Bob notes that GE Real Estate’s full-time Global Asset Management network differentiates GE in world markets as the localized Asset Management teams cement and expand customer relationships as well as position the company to make informed property level decisions.

Bob serves on GE Real Estate’s Credit Committee and is President of GE Realty Advisors. An ardent proponent of community service, Bob is a founding member and director of the Housing Development Fund, a non-profit organization that develops housing and provides financial counseling and assistance for low-income families in Fairfield County, Connecticut. This group has created more than 1500, affordable housing units in lower Fairfield County communities during the last 17 years.

Bob earned a BA from Lehigh University.